Inner page

Alex Malouf

Alex Malouf is a marketing communications executive who has spent the last two decades in the Middle East. Alex has lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates working in a number of communications, marketing and media roles. He is a board member at the PRCA MENA. A journalist by training and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions.

Ali Yousif

My work involves design and support of human movement experiences through intuitive information systems that respond to human needs and their capabilities.

I worked closely with developers, local councils, urban planners, and architects across many projects in the Aviation, Healthcare, Public Transport, Stadia, and Public Realm sectors.

Recently I joined Diriyah Gate Development as their wayfinding and Signage Associate Director lead. In this role I focus on shaping first-class wayfinding experiences, participating to elevate Diriyah to become one of the “Best Gathering Place in the world.

Giles Clement

Giles is Senior Director of Wayfinding at Red Sea Global (RSG), the developer behind The Red Sea and Amaala, two ambitious tourism projects set along the western coast of Saudi Arabia. These destinations will play key roles in the realization of Vision 2030, the Kingdom’s blueprint for economic diversification and sustainable development.

His current focus is luxury hospitality assets for Marriott, IHG, Six Senses, and a host of other luxury operators at The Red Sea destination.

With a career spanning over 20 years, Giles has extensive experience in delivering wayfinding and signage systems across the globe. He has been instrumental in delivering wayfinding systems across a range of environments, including urban and city wayfinding, leisure and entertainment, transportation, institutions, parks and reserves, mixed-use entities, industrial, commercial, and residential.

Previously he worked with AECOM, British Petroleum (BP), Singapore Land Transport Authority (LTA), Dewan Bandaraya Kuala Lumpur (DBKL), Sentosa Development Corporation (SDC), MERAAS, Ayala Land, and the Royal Commission for Riyadh City.

Mohamed Siam Abdelkader

Information systems and artificial intelligence technology expert He has been working as Regional Director for the Middle East for the Colorjet International Group since 2015 He started in the same field as a technical engineer in 2002 AD – then he rose through the ranks until he held the position of technical director for Japanese Roland products in Saudi Arabia, then regional director for the Middle East for Colojet international products.

Simon P. Ekers

I have been working in the region since 2009 in the wayfinding and signage sector. I was originally based in Qatar (2009-2012), focusing more on sporting and cultural event temporary signage. In 2013 I then relocated to the UAE, where I transitioned into more permanent construction/ fit out signage projects. I then spent 6+ years focusing on Airport wayfinding project delivery (specifically DXB and DWC), from a contractor/ consultancy standpoint. As of September 2022, I joined the Riyadh Airports Company team here in KSA, as their in-house Wayfinding & Signage Consultant, where we are working to become a leading light in the region’s Passenger Experience, including across all sectors of signage, wayfinding, and navigational tool utilization.

Talha Iqbal

With over 20 years of extensive experience in the dynamic hospitality industry, Talha has honed his skills across various core areas including Reservations, Sales, Marketing, Revenue Management, Front Office Management, and Guest Services.

Talha’s remarkable journey in the realm of hospitality has been deeply intertwined with Riyadh hotels for the past 13 years. During this time, he has demonstrated an exceptional ability to identify and capitalize on emerging market trends, showcasing his proficiency in swiftly adapting strategies to meet evolving industry demands.
Leveraging his wealth of experience and astute insights, Talha is impeccably positioned to spearhead the commercial endeavors of Radisson Blu Hotel, Riyadh Convention & Exhibition Center. His strategic acumen and profound understanding of the industry landscape make him an invaluable asset in driving the hotel’s commercial success.

Abdulaziz Alosime

Abdulaziz is a Consultant for Strategy Planning, Performance Measurement, Projects Management and Customer Experience. He is the Deputy Chairman of the Board of the Customer Experience Association in the Kingdom of Saudi Arabia and a member of the International Contact Centers Association. Founder of Right Decision Consulting, he published his first book, “Customer Experience” which is the first one in Arabic language. He was the General Supervisor of the Customer Service Center at the Ministry of Education, and has worked as a consultant in the Ministry of Interior to improve services and grow non-oil revenues. He was working as a consultant to prepare a strategy to improve the customer experience in the Riyadh Municipality. Currently, Appointed as General Director of Customer Experience in the Riyadh Municipality, Recently, He is publish his second book in Customer Experience.

Abdullah AlGhamedi

Passionate customer experience leader committed to success. Possess a well-balanced blend of managerial, organization, budgetary, technical, and communication skills. Owning 10+ years of Business, Technology, and People leadership skills with expertise in meeting the customer’s needs to ensure customer loyalty and satisfaction. Characterized as a Client focused professional, striving to understand the clients’ needs and acts as an enabler to meet those needs. Having a strong background in information technology and customer service experience. Known for effectively defining overall strategy and direction for the business, providing strategic vision, and mentoring diverse groups of IT functions while ensuring that both IT projects and day-to-day business operations meet organizational and customer expectations. Specialized from Babson Collage in Leading Enterprise Innovation Corporate Entrepreneurship.

Hadi Balaa

With 15 years of experience in media, adtech, marketing, and communication, I’m a seasoned professional known for my strategic leadership and business development expertise in the ad-tech and digital transformation industries.  I’ve led successful initiatives and delivered innovative solutions, JCDecaux, Nearbuy Group, Al Arabia.

Abdullah Aoude

Abdallah has been in the printing industry for the past 28 years, with expertise spanning various segments.

With a solid foundation in outdoor printing for 12 years, Abdallah transitioned seamlessly into the role of Business Manager for Large Format Printing (Latex) at HP in the MEA region for the past 16 years.

Abdallah has a keen understanding of industry trends and an extensive experience in large format printing with a wealth of knowledge in the dynamic printing landscape of the Middle East and Africa.