REDEFINING THE FUTURE OF DIGITAL, PRINT, GRAPHIC & IMAGING INDUSTRIES IN SAUDI ARABIA

Abdulaziz Alosime

Abdulaziz is a Consultant for Strategy Planning, Performance Measurement, Projects Management and Customer Experience. He is the Deputy Chairman of the Board of the Customer Experience Association in the Kingdom of Saudi Arabia and a member of the International Contact Centers Association. Founder of Right Decision Consulting, he published his first book, “Customer Experience” which is the first one in Arabic language. He was the General Supervisor of the Customer Service Center at the Ministry of Education, and has worked as a consultant in the Ministry of Interior to improve services and grow non-oil revenues. He was working as a consultant to prepare a strategy to improve the customer experience in the Riyadh Municipality. Currently, Appointed as General Director of Customer Experience in the Riyadh Municipality, Recently, He is publish his second book in Customer Experience.

Abdullah AlGhamedi

Passionate customer experience leader committed to success. Possess a well-balanced blend of managerial, organization, budgetary, technical, and communication skills. Owning 10+ years of Business, Technology, and People leadership skills with expertise in meeting the customer’s needs to ensure customer loyalty and satisfaction. Characterized as a Client focused professional, striving to understand the clients’ needs and acts as an enabler to meet those needs. Having a strong background in information technology and customer service experience. Known for effectively defining overall strategy and direction for the business, providing strategic vision, and mentoring diverse groups of IT functions while ensuring that both IT projects and day-to-day business operations meet organizational and customer expectations. Specialized from Babson Collage in Leading Enterprise Innovation Corporate Entrepreneurship.

Giles Clement

Giles is Senior Director of Wayfinding at Red Sea Global (RSG), the developer behind The Red Sea and Amaala, two ambitious tourism projects set along the western coast of Saudi Arabia. These destinations will play key roles in the realization of Vision 2030, the Kingdom’s blueprint for economic diversification and sustainable development.

His current focus is luxury hospitality assets for Marriott, IHG, Six Senses, and a host of other luxury operators at The Red Sea destination.

With a career spanning over 20 years, Giles has extensive experience in delivering wayfinding and signage systems across the globe. He has been instrumental in delivering wayfinding systems across a range of environments, including urban and city wayfinding, leisure and entertainment, transportation, institutions, parks and reserves, mixed-use entities, industrial, commercial, and residential.

Previously he worked with AECOM, British Petroleum (BP), Singapore Land Transport Authority (LTA), Dewan Bandaraya Kuala Lumpur (DBKL), Sentosa Development Corporation (SDC), MERAAS, Ayala Land, and the Royal Commission for Riyadh City.

Hadi Balaa

With 15 years of experience in media, adtech, marketing, and communication, I’m a seasoned professional known for my strategic leadership and business development expertise in the ad-tech and digital transformation industries.  I’ve led successful initiatives and delivered innovative solutions, JCDecaux, Nearbuy Group, Al Arabia.

Omar Reda

Omar has over 18 years of experience. He has worked with top clients like Zain, Mobily, and Unilever, and has held leadership roles at agencies like TBWA/RAAD and Genesis Ad Agency, helping the latter become one of the leading agencies in the country. Currently, as the Creative Director at Havas Saudi, he founded a new creative team and helped the agency win clients after a major restructuring.

Omar’s work has been featured in major media outlets such as CNN and National Geographic, Daily Mail, as well as many other leading international publications. He’s a member of the prestigious International Society of Typographic Design in London (ISTD) and holds a Master’s Degree in Corporate and Marketing Communication from IE Business School in Madrid, Spain, where he was awarded the best execution project.

Simon P. Ekers

I have been working in the region since 2009 in the wayfinding and signage sector. I was originally based in Qatar (2009-2012), focusing more on sporting and cultural event temporary signage. In 2013 I then relocated to the UAE, where I transitioned into more permanent construction/ fit out signage projects. I then spent 6+ years focusing on Airport wayfinding project delivery (specifically DXB and DWC), from a contractor/ consultancy standpoint. As of September 2022, I joined the Riyadh Airports Company team here in KSA, as their in-house Wayfinding & Signage Consultant, where we are working to become a leading light in the region’s Passenger Experience, including across all sectors of signage, wayfinding, and navigational tool utilization.

Abdullah Aoude

Abdallah has been in the printing industry for the past 28 years, with expertise spanning various segments.

With a solid foundation in outdoor printing for 12 years, Abdallah transitioned seamlessly into the role of Business Manager for Large Format Printing (Latex) at HP in the MEA region for the past 16 years.

Abdallah has a keen understanding of industry trends and an extensive experience in large format printing with a wealth of knowledge in the dynamic printing landscape of the Middle East and Africa.

Eyad Zarea

Eyad joined P&G in 1994 after completing an Electrical Engineering degree from KFUPM university in Saudi Arabia. He’s held several positions in operation and Purchasing between 1994 to 2002. Since then, Eyad has started managing P&G Media in the Middle East until moving to Dubai in 2008. He’s held several Media & Marketing positions across Central Europe, Middle East & Africa region at P&G until he moved to Mars in 2012 to lead Media across the META region. Between 2019 and 2022, Eyad has led Carat Media agency as KSA GM, then worked as EVP for major Real estate group in KSA before becoming Senior director of Media at SRMG. Eyad now heads Paid Media at Neom since June 2022. Eyad holds a diploma in Digital Marketing from the Institute of Direct & Digital Marketing (IDM) in the UK. Also, Eyad is a qualified Purchasing & Negotiation trainer in addition to delivering several Media related trainings at EMDI in Dubai. Eyad is also a regular speaker and contributor to MENA Effie awards, Arabnet and Google Marketing Live.

Saif Jarad

Saif Jarad is a visionary digital marketing entrepreneur whose remarkable achievements have solidified his position as a trailblazer in the industry. As the founder and CEO of “Chain Reaction,” he pioneered the first performance and digital marketing agency partner for Google Ads and Facebook Ads in the MENA region back in 2010. Today, Chain Reaction stands tall as the most awarded digital agency across MENA and ranks an impressive 3rd globally, as recognized by the prestigious We Are Search ranking list. Under Saif’s leadership, Chain Reaction has grown from a modest two-person agency to a powerhouse employing more than 200 professionals across five cities. With an enviable client roster that includes renowned Fortune 500 companies such as Samsung, Adidas, Toshiba, Bosch, Ferrari Middle East, Dubai International Financial Center and The Burj Khalifa. Saif has successfully propelled his agency to the forefront of the industry. Saif’s contributions extend far beyond the success of Chain Reaction. As a mentor at Oasis 500, he has nurtured numerous startups, sharing his wealth of knowledge and experience to fuel their growth and development. A respected speaker at regional marketing events, Saif has become a sought-after thought leader, inspiring fellow professionals and playing a pivotal role in advancing the industry. Saif Jarad was honored with the prestigious “2018 MENA Search Personality of the Year” award for his outstanding achievements. This esteemed accolade serves as a testament to his relentless efforts in revolutionizing the region’s digital marketing and search advertising landscape. Beyond his digital marketing prowess, Saif holds a Bachelor of Science in Robotics Engineering.