Saudi Signage & Labelling Expo opens today for its 2nd edition, spotlighting 2,500 products and solutions
Riyadh, Saudi Arabia | 20 May 2025: Saudi Signage & Labelling Expo opens today in Riyadh for its second edition, co-located with the inaugural Saudi Paper & Packing Expo. Running until 22 May 2025 at the Riyadh International Convention & Exhibition Center (RICEC), the events arrive at a time of continued industry growth driven by infrastructure investments, a growing retail sector and a demand for modern, sustainable product solutions.
The event will host over 14,000 visitors from retail, real estate, tourism, entertainment and hospitality sectors, fuelling demand for signage, labelling, paper and packaging solutions in Saudi Arabia.
Diversity in product sectors
Bringing over 150 top-tier brands from more than 15 countries, including Belgium, China, France and Türkiye, the exhibition presents over 2,500 products. Visitors will explore a diverse range of products and solutions across signage, printing, labelling, packaging automation, paper recycling and waste equipment as well as paper machinery and equipment, addressing the evolving market demands.
Live car wrapping and printing in action
Among the major features at this year’s edition are the live car wrapping and real-time printing demonstrations, offering attendees a chance to witness industry skills and product capabilities first-hand. Some of the key brands showcasing live demos of their solutions, latest machinery, materials and wrapping techniques include CMYK, Digital Star Machinery & Equipments, Euro Media, WellCare Trading Company, City Sign Trading Services and Al Rish Al Khaleeji.
Product demos enhance hands-on learning
Visitor will witness first-hand live product demonstrations from participating companies, including Gulf Sparrows Trading Company – BLUERHINE, a leading distributor of signage, advertising and LED solutions; Desert Sign Arabia, a leading distributor of a wide range of advertisement, sign and graphics supplies, equipment and machinery; and Alnab Almoudei Trading, a leading supplier for advertising materials, display stands, and more. These demos offer a close-up view of new technologies in action, showcasing printing hardware, digital signage, packaging and labelling systems in real-time.
Label It: A fast-paced labelling competition
Elsewhere on the exhibition floor, Label It, developed in collaboration with Lawazen Trading Group, will challenge participants to test their speed and accuracy in a high-pressure labelling showdown. Held throughout the three-day event, this interactive challenge invites visitors to race against time to match product labels to their correct containers. Winners stand a chance to earn gift vouchers worth SAR500 and the title of Labelling Champion.
“We’re proud to return with the second edition of Saudi Signage & Labelling Expo. This year promises three engaging days where we look forward to welcoming buyers who are ready to explore new ideas, opportunities and partnerships,” said Muhammed Kazi, Senior Vice President – Construction, dmg events.
Visitor registration for the free-to-attend event remains open at www.saudisignageexpo.com. Entry is restricted to visitors aged 18 and above.
