With a USD 929 million signage and visual communication market, Saudi Arabia is channeling record investment into giga-projects, smart cities, airports, entertainment hubs and retail destinations, driving surging demand for innovative signage, digital displays, wayfinding systems and visual branding solutions.
Saudi Signage & Labelling Expo will place you at the epicenter of the growth opportunity in this thriving industry and will help you drive your business in the Kingdom’s USD 1.15 Billion commercial display market.
Saudi Arabia's booming retail, leisure, commercial, healthcare and tourism sectors, alongside technological advancements, have fueled the growth of the signage industry. With continued government investments in infrastructure, demand for signage is at an all-time high.
As the Kingdom's giga-projects move from vision to reality, the need for innovative signage, smart wayfinding and large-scale digital displays has accelerated, shaping the visual identity of Saudi Arabia’s next-generation cities.
Qiddiya is one of Saudi’s leading giga projects focused on sports, entertainment, culture, events, theme parks and arts venues.
With its performing arts center, stadiums, entertainment districts, and large visitor flows, Qiddiya will require extensive digital signage, façade LED displays, immersive experiential graphics, interior branding and wayfinding.
This massive new airport hub is designed to handle up to 120 million passengers by 2030.
The airport will demand large-scale wayfinding systems, digital display walls, directional signage, arrival/departure boards, retail display signage and immersive branding throughout terminals.
Soudah Peaks is the Kingdom’s first luxury mountain destination, integrating hospitality, adventure tourism and nature conservation.
Its elevated terrain calls for weather-resistant outdoor signage, trail wayfinding and eco-integrated branding to maintain both visibility and sustainability standards. This niche presents opportunities for durable and green signage materials.
Riyadh Art is a city-wide public art and visual transformation program launched under the Riyadh Development Authority as part of Vision 2030’s “Beautiful Riyadh” initiative.
It’s one of the world’s largest public art programs, aiming to turn the city into an open-air gallery, with over 1,000 installations across streets, plazas, bridges, and public buildings.
Art installations integrated into public spaces need directional signage, interpretive plaques, and visitor guidance systems — all part of the expo's core exhibitor offerings.
Set up your business quickly and confidently with the Kingdom’s simplified registration and licensing process.
