Saudi Signage & Labelling Expo is the perfect platform to make game-changing business connections, meet influential decision-makers and source from the most innovative suppliers in the digital, print, graphics and imaging industries in Saudi Arabia.
Right in the heart of the city, RICEC is purpose-built to host world-class exhibitions like Saudi Signage & Labelling Expo. Whether you’re driving in or arriving by metro, you’ll enjoy seamless access.
This isn’t just an exhibition venue, it’s a complete visitor experience. With a vibrant food court, multiple cafés, ample on-site parking and easy metro connectivity, every detail is designed to make your visit comfortable and convenient.
Embark on a journey of comfort and luxury, ensuring every moment of your stay with seamless convenience by booking a hotel near the venue while visiting Saudi Signage & Labelling Expo.
Saudi Arabia is opening its doors to the world through its new tourist visa. Their new fast and easy-to-use online portal, international visitors from eligible countries can apply for an eVisa and discover the warm hospitality of Saudi people.
Visitors interested in attending Saudi Signage & Labelling Expo can obtain a tourist visa through the fast and easy-to-use online portal.
Label It competition
Think you’ve got speed and accuracy? Then don’t miss the energy at the Label It! competition - one of the most talked-about events at the show.
Watch (or join in!) as participants race against the clock to match labels to products with precision and focus. It’s fast-paced, fun to watch and always draws a crowd.
Whether you're cheering from the sidelines or ready to test your skills, this challenge brings out the competitive spirit and offers opportunities for engagement.
Watch live car wrapping in action
Get ready to be drawn in - the live car wrapping zone is one of the most exciting features on the show floor. Watch skilled professionals transform vehicles in real time using the latest films, colors and tools. It’s a high-energy showcase of creativity and precision that’s hard to walk past without stopping.
Whether you’re in the industry or simply curious, this is your chance to see top products in action and experience the artistry behind vehicle wrapping up close. Don’t miss the demos that are turning heads and stopping traffic throughout the day!

From Eastern Ring Road: Take exit 10 to King Abdullah Road, go to Uthman Ibn Affan Road.
From Airport Road: Take Eastern Ring Road, exit 10. Go to King Abdullah Road and Uthman Ibn Affan Road.

There are ample free parking spots available, including accessible parking close to the entry points.

Regular taxis are available at any time. Uber and Careem taxi services are available via their applications.

The most convenient way to reach the venue is by using the metro. Take the Red Line to Riyadh Exhibition Center station, then follow the signs to reach Gate 5 at the venue. You can pay easily using Visa, Mastercard, Mada and Apple Pay.