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Exhibitor Spotlight: Conversation with Massoud Saad, Managing Director at Icon Digital DMCC

Know more about Icon Digital DMCC

Icon Digital DMCC started with a passion for innovation in the signage, printing and labelling industry. Our goal has always been to bring the latest printing technologies and reliable solutions to help businesses create high-quality, eye-catching results. Over the years, we’ve grown into a trusted brand known for quality, creativity and customer focus continuously evolving to meet the needs of a fast-changing market.

Over the years, we’ve expanded our product line to include advanced digital printers, UV machine, 3D printers, fiber laser cutting machines, DTF and sublimation solutions each designed to meet the evolving needs of today’s fast-paced printing world.

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1. What motivated you to participate in Saudi Signage & Labelling Expo this year?

We joined Saudi Signage & Labelling Expo 2026 to strengthen our presence in the Kingdom, where Icon Digital has already taken its first strong steps into the Saudi market. The event is a great opportunity to showcase our latest printing technologies, connect with partners and support the growing signage and labelling industry in Saudi Arabia.

2. What is your company’s vision in the evolving Saudi market and the increasing investments under Vision 2030?

Our vision is to support Saudi Arabia’s growth under Vision 2030 by providing high-quality printing solutions for businesses of all sizes. Icon Digital aims to empower small to large enterprises with advanced, reliable and efficient printing technologies that drive innovation and local production.

3. What makes Icon Digital DMCC stand out from its competitors?

For our printer portfolio, we’ve carefully chosen top global brands that deliver exceptional quality, precision, and reliability across every segment. At our finishing line, we proudly represent MultiCam, a leading U.S. manufacturer renowned worldwide for its innovative CNC cutting solutions. Alongside, we collaborate with trusted suppliers of vinyl, banner, flex and textile materials, ensuring our customers receive comprehensive, high-quality solutions, from printing to finishing.

5. What key products, solutions or technologies are you showing in this edition of the Expo?

This year, Icon Digital DMCC is putting the spotlight on our strongest printer lineup yet, featuring Cube 1800 3D Printer, 32KM Eco-Solvent Printer, DTF Printer and the high-speed 3000LR Turbo Printer. Each model represents the best in performance, reliability and print quality, powered by trusted global brands that professionals rely on. Whether it’s 3D innovation, eco-friendly printing, textile customization, or large-format production, Icon Digital delivers printers that help businesses print smarter, faster and better.

6. What innovations or sustainability-driven solutions are you introducing at the event?

At this year’s Expo, Icon Digital DMCC is showcasing innovations that combine high performance with sustainability. We’re introducing our latest eco-solvent printers and energy-efficient 3D printing solutions, designed to reduce waste and minimize environmental impact while maintaining exceptional print quality. Our solutions help businesses of all sizes adopt greener printing practices without compromising on productivity or creativity.

7. Why is it important for your business to have a presence in Saudi Arabia?

Having a presence in Saudi Arabia, allows Icon Digital DMCC to directly support local businesses, showcase our advanced printing solutions and contribute to the country’s evolving creative and industrial landscape.

8. What trends do you think will shape the future of the signage and labelling industry, regionally or globally?

Signage and labelling are moving toward digital, sustainable and smart solutions. In Saudi Arabia, growing demand and innovation are creating exciting opportunities for businesses to engage and impress customers.

9. What does it mean to be part of Saudi Signage & Labelling Expo?

For Icon Digital, being part of the Saudi Signage & Labelling Expo is about collaboration bringing top-quality products to the market while delivering exceptional after-sales service.

Saudi Signage & Labelling Expo plays a key role in strengthening the region’s signage and visual communications landscape, connecting global expertise with Saudi Arabia’s fast-growing market. The event brings together decision-makers and innovators to collaborate on technology, sustainability and industry advancement.