Middle East's largest event for signage, labelling, paper manufacturing and packaging industries

14,000+

visitors

150+

exhibitors

15+

exhibiting countries

co-located event

One exceptional event. Countless avenues for success.

The Saudi Signage & Labelling Expo is back, and it's bigger and better than ever—you definitely don't want to miss this. Spanning across 5,500 sqms, this event is co-located with the Saudi Paper & Packaging Expo, bringing together every aspect of the branding value chain under one roof. Connect with industry peers, discover the latest trends, and explore game-changing products and solutions for all your branding needs.

Network

Connect and collaborate with 14,000+ professionals across the industry and 1,000+ government officials.

Discover

Find top-notch products, solutions and services for your next project/campaign from 150+ exhibitors.

Engage

Witness live demonstrations of the latest products from 15+ exhibiting countries like Italy, China, Türkiye, Saudi Arabia and more.

Discover the latest products and solutions from 150+ leading brands

View all product sectors

Bringing you the best from 15+ countries including Germany, Türkiye, Italy and more

SIGNAGE

PRINTERS

LABELLING MACHINES

LABELLING SERVICES

PAPER MACHINERY AND EQUIPMENT

PAPER RECYCLING AND WASTE EQUIPMENT

PACKAGING SERVICES AND LOGISTICS

PACKAGING AUTOMATION AND ROBOTICS

More features, more excitement

Agency Avenue

Meet the agencies changing the creative landscape of Saudi Arabia, at Agency Avenue.

Labelling competition: Label It!

Show off your talents in our labelling contest! Bring your colleagues for a day filled with networking and business opportunities.

Live car wrapping

A focal point of interest as our exhibitors showcase their car wrapping skills with the latest products.

Live product demos

Witness first-hand the latest technology through live demos.

Engage with 14,000+like-minded industry professionals

Hear from last year’s attendees

I was impressed by the cutting-edge technology and innovative designs showcased at the event, and the opportunities it provided for networking with new companies.

Houssam Zahreddine, Business Development Manager at Majestic International Co.

First event at this scale in this region, great to see signage at this level bringing the sector to higher level.

Simon Ekers, Wayfinding and Signage Consultant at Riyadh Airports

The atmosphere is quite electric, filled with excitement. What sets Saudi Signage Expo apart from other events is its focus on developing a homegrown industry and raising awareness about the Kingdom’s potential. Can’t wait to see what the upcoming edition has in store!